Avalonging

Here’s the spot for the H&M and Marni collaboration I told you about a while back.

Sofia Coppola directed the floaty film, set in Marrakech.

As with all her film projects, I am drawn to it by the soundtrack. Roxy’s Avalon sets the mood, in this case.

Fast fashion slows down just a wee bit.

The retail party starts March 8th.

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