Mr. (and Ms.) Clean

H&M recently launched a Conscious Collection – just in time for Earth Day.

The collection for men, women and kids, is made from environmentally adapted and greener materials such as organic cotton, Tencel and recycled polyester.

“It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now,” says Ann-Sofie Johansson, Head of design at H&M.

H&M Conscious Collection Men's Spring 2011 on exshoesme.com
Clean lines for men.
H&M Conscious Collection Women's Spring 2011 on exshoesme.com
Breezy separates for women.

The Swedish powerhouse retailer launched this initial collection April 14th, and will be designing recurring Conscious Collections in the future.

The white pieces for women are soft and romantic, with a preppier vibe for the boys.

So, this Spring, it’s easy to be green: wear white from head to toe.

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