It seems everyone – and her sister – are going mass market these days.

Kate and Laura Mulleavy are no exception…

They are taking their Rodarte line to Tar-jhay. No way, you say? C’est vrai, c’est vrai.

They will Go International and make flowers and frou and frill the mainstay.

In malls and school halls,

all the girls will be dolls.

Squealing, I’m a princess

who didn’t spend excess

to look so smashing and glam,

and still be the girl that I am

How can it be? Their dreamy frocks can be mine?

Yes, dears, and the most you will spend is $79.99.

The Rodarte line hits Target stores December 20th. And that $79.99 price tag? That’s in US Dollars!

Photo of the Mulleavys and full story from WWD. 2008 Rodarte dress photo, courtesy of FIT. It was part of their Gothic: Dark Glamour exhibition last Fall.

August 5th, 2009
Categories: Designer/Retail Collaborations, Retailers . Tags: designer collaborations, exshoesme, exshoesme.com, Go International, Jyotika Malhotra, Kate and Laura Mulleavy for Target, Rodarte, target, Tarjhay . Author: Jyotika Malhotra

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